Competitive & Industry Research
Know the Landscape. Outmanoeuvre the Competition.
Gain a comprehensive understanding of your competitive environment and industry dynamics to inform strategic decision-making.
In today’s fast-moving business environment, understanding your competitive landscape is not a luxury—it is a strategic necessity. Competitive and industry research provides the intelligence you need to anticipate market shifts, identify opportunities, mitigate threats, and make informed decisions about positioning, investment, and growth.
At Mansfield, we combine primary research (interviews, surveys, mystery shopping) with secondary research (industry reports, public filings, media analysis) to build a comprehensive, real-time picture of your competitive environment. Our research goes beyond publicly available data to uncover the insights that truly matter—the strategies your competitors are planning, the gaps they are leaving open, and the trends that will shape your industry over the next 3–5 years.
What We Deliver
Our competitive and industry research programmes typically cover:
Competitor Profiling
Market Structure Analysis
Trend & Disruption Scanning
Customer & Channel Intelligence
Strategic Scenario Planning
Our Research Process
Scope Definition
We define the competitive set, geographic scope, and key intelligence requirements.
Secondary Research
We gather and analyse publicly available data—annual reports, press releases, industry databases, and media coverage.
Primary Research
We conduct interviews with industry experts, customers, suppliers, and channel partners to gather fresh intelligence.
Analysis & Synthesis
We synthesise all data into a coherent narrative with clear implications for your strategy.
Strategic Recommendations
We translate findings into actionable strategic recommendations with clear priorities.
Frequently Asked Questions
How do you gather intelligence on private companies?
We use a combination of indirect methods: interviews with industry insiders, customer and supplier perspectives, mystery shopping, public records analysis, and digital footprint analysis.
How often should competitive research be updated?
We recommend annual comprehensive reviews with quarterly monitoring for key competitors and market developments.
Can you research competitors in mainland China?
Yes. We have extensive experience researching the China market, including access to Chinese-language sources and local expert networks.
Ready to Turn Insights into Action?
Contact us to get a customized research or training solution that drives your business and team growth.