Advertisement Claim
Through online surveys, street interviews, and other market research methods, businesses can gain insights into how their products are performing in the market. These surveys primarily cover the following aspects:
Market Share Survey
By utilizing questionnaires or sampling through interviews, we can assess the market share of a company’s products among similar competing products. This provides a basis for the company to understand its position in the market.
Customer Satisfaction Survey
We will survey the target customer base to gauge their satisfaction with the products and services, including aspects such as product quality, user experience, and customer service. This helps businesses identify issues, improve shortcomings, and enhance customer loyalty.
Product Trial
We will organize a certain number of target users to conduct actual usage tests on the company’s products, gathering their experiences and feedback. This firsthand information can objectively reflect the actual performance of the products.
Based on the results of these surveys, we can provide relevant data support for businesses to substantiate specific claims in their advertising. For example, claims such as "Best-selling product in Hong Kong," "Most satisfying brand for customers," "Most loved brand," and "Most recommended brand," etc.
After completing the survey work, we will issue formal certificates and letters of proof to the businesses, allowing them to present these third-party verifications to advertising channels such as television and subway, enhancing the credibility and trustworthiness of their advertising claims. Through these professional market research methods, we are able to provide objective and authentic market data support for our business clients, helping them create a more persuasive brand image and advertising campaigns.
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